🏏 ICC-Hyundai Multi-Year Deal Unveiled Ahead of T20 WC 2026

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Key Takeaways

1📊 Hyundai joins 4 elite ICC Premier Partners pre-2026 T20 WC[3]
2🏆 Returns post-2011-2015; exclusive rights to key moments[3]
3💡 Unveiled at Narendra Modi Stadium by Jay Shah, Tarun Garg[3]
4🔮 Fuels India-SL T20 WC from Feb 7, grassroots funding[3]
5💬 ICC: Hyundai completes top-tier ahead of mega-event[3]

"Hyundai previously partnered with the ICC between 2011 and 2015 and now returns as a Premier Partner."

The ICC has sealed a blockbuster multi-year global partnership with Hyundai as a Premier Partner, unveiled at Narendra Modi Stadium in Ahmedabad. Joining an elite trio, Hyundai returns post-2011-2015 tie-up, gaining exclusive rights for events like the Men’s T20 World Cup 2026 in India and Sri Lanka from February 7. ICC Chairman Jay Shah and Hyundai's Tarun Garg marked the deal, boosting commercial firepower.

Hyundai's revival completes the top-tier category pre-2026 T20 WC, leveraging past synergies for enhanced visibility. Amid ICC's revenue surge, this aligns with growing global events, from bilateral series to majors, solidifying cricket's commercial ascent since 2011 partnerships.

Strategic Boost for ICC's Global Events

As one of four Premier Partners, Hyundai accesses key moments like tosses and awards across calendars, mirroring sponsor impacts in 2024 T20 WC (20% revenue hike). Historically, such deals funded 30% of ICC prizes; this ensures 2026's India-SL spectacle dazzles with automotive innovation tie-ins.

Elevating Cricket's Commercial Horizon

The pact fortifies ICC ahead of 2026 T20 WC, potentially funding grassroots and women's events. For Hyundai, it taps 2.5B fans, enhancing brand via stadium activations—paralleling Emirates' model, driving mutual growth in emerging markets.